Talk Title: Pet Food Trends and Market Insights

Michael Johnson is a principal at BSM Partners, the leading full-service pet care consulting firm, where he leads the consumer strategy practice. He is a consumer insights and trends thought leader in the pet specialty industry, regularly consulting retailers, distributors, and manufacturers on the dynamics of the pet industry and how to best develop and position their products and brands to connect with consumers. Michael regularly lectures on pet trends and presents his findings at key industry gatherings, including the Pet Industry Executive Summit. His research and observations appear frequently in trade publications such as Pet Food Processing, Pet Age, and Pet Product News, among many others.