Tim is President of the Wheat Foods Council. His career path includes years of innovative leadership as the CEO of industry marketing organizations. Prior to joining WFC he was selected as the initial CEO of Avocados from Mexico. Before being recruited by AFM he served as President and CEO of the United States Potato Board for 14 years. Prior to being recruited by the USPB he was Executive Vice President/CEO of the Illinois Beef Association for 12 years where he was part of the teams that launched the BEEF. It’s What’s for Dinner® campaign and opened the Japanese market for US beef exports.

Tim received a B.S. in agriculture from Western Illinois University; a Masters in Business Administration from the University of Illinois; and has completed the Harvard Graduate School of Business Competition and Strategy program. He has worked in food and agricultural marketing and business consulting for more than 30 years.